Final Presentation ...Dun Dun Dun

PROPOSAL:

nWe will be selling authentic paletas to the Belmont community.

nEducating them on these ethnic frozen fruit popsicles.

nWe will be operating our business from a beach side community along the strip on 2nd and ocean street.

LOCATION

nBelmont Shores

TARGET MARKET:

nThe Belmont Shore Community

COMPETITION (AMONGST OTHERS):

Yogurt Land n

Aroma Di Roma

Jamba Juice

Jack in the Box

7 Eleven

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Here are my final Literal Ads.  Doing this type of ad 

was not that difficult, what I thought was difficult was for 

my campaign to remain consistent.  I decided to go with

the slogan, "One is not enough."  I displayed this by using

multiple paleta sticks.  But to make it more interesting I 

decided to create images and actual 3d objects that were

made out of or build from these colorful sticks, also displaying

the flavor of the paletas that we have available at out store.    

Creating the uniforms was a challenge but at the same 

time fun to do so.  I wanted to create something unique

and different but at the same time reflected contemporary

Authentic Mexican.  What this means is that we wanted it to be

simple/minimalistic but incorporate colors certain characteristics

that represented the Mexican culture, in this case cut outs.  The 

designs from the shirts play off the cut outs from the logo.  The

apron come in different colors and designed to look like an 

authentic Mexican womens apron.  We also required to wear

colorful shoes.  Colors as well as cut outs played an important

role with in out concept.  We based our look on the traditional

fiestas that take place in Mexico in specific loud colors as well

as th papel picado. (Hand made cut outs hung up for all occasions).       

The End...for now :)