Friday, October 7, 2011

LITERAL BRANDING

I have been assigned to do the literal advertisement for this project.  What is literal branding?  Well the definition is in its name, it is to advertise what you are literary selling.  For example, you we are selling fruit bars, so to advertise such, we can use a picture of a fruit bar and have a caption say, all natural fruit.  Yes, simple as that.  Actually no not really.  Though the definition is quite simple, one wants to be clever and not be so dull to advertise what your selling but do it in a way that it is literal branding.

Here are some  idea sketches


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