The Proposal -The majority of our community doesn’t know what a paleta is. We are here to bring authentic paletas to the local community in Torrance California.
Product info-A paleta is a frozen ice bar made from fruit that comes in a multitude of natural flavors. Our palates have no artificial colors, or sugars added to them. On top of that, they are diabetic friendly, so everyone can enjoy this icy treat on a hot or cool day.
Product History-Paletas originate from Mexico and are becoming increasing popular in the United States
Location- Our company will be located across the street from El Camino College on the Manhattan Beach st. side. Since we are so close to school, our company will also be giving students discounts.
The target market: Torrance locals (schools) will be located near college.
Ad ideas: fliers and posters posted throughout the campus and in local news paper
Student discounts will be given to those who qualify
RESULT
Our ideas are good but as our panel suggested we need more research and concrete information.
Goals for the next presentation
- Present more research
- Narrow down targeted audiences
- Location Options
