A new project a new start

          Our next project is to create advertisements that show awareness of a toxic landfills with in our local community.  I chose to do a PSA (public service announcement) to stop polluting streets of San Pedro because the outcome/consequences affect residents within the city. An example of this is their water source.  The quality has decreased and the toxicity has increased.


PSA: Stop street polluting
Target Market: Residents/San Pedro Community

Final Presentation ...Dun Dun Dun

PROPOSAL:

nWe will be selling authentic paletas to the Belmont community.

nEducating them on these ethnic frozen fruit popsicles.

nWe will be operating our business from a beach side community along the strip on 2nd and ocean street.

LOCATION

nBelmont Shores

TARGET MARKET:

nThe Belmont Shore Community

COMPETITION (AMONGST OTHERS):

Yogurt Land n

Aroma Di Roma

Jamba Juice

Jack in the Box

7 Eleven

_____________________________________________________________________________________

Here are my final Literal Ads.  Doing this type of ad 

was not that difficult, what I thought was difficult was for 

my campaign to remain consistent.  I decided to go with

the slogan, "One is not enough."  I displayed this by using

multiple paleta sticks.  But to make it more interesting I 

decided to create images and actual 3d objects that were

made out of or build from these colorful sticks, also displaying

the flavor of the paletas that we have available at out store.    

Creating the uniforms was a challenge but at the same 

time fun to do so.  I wanted to create something unique

and different but at the same time reflected contemporary

Authentic Mexican.  What this means is that we wanted it to be

simple/minimalistic but incorporate colors certain characteristics

that represented the Mexican culture, in this case cut outs.  The 

designs from the shirts play off the cut outs from the logo.  The

apron come in different colors and designed to look like an 

authentic Mexican womens apron.  We also required to wear

colorful shoes.  Colors as well as cut outs played an important

role with in out concept.  We based our look on the traditional

fiestas that take place in Mexico in specific loud colors as well

as th papel picado. (Hand made cut outs hung up for all occasions).       

The End...for now :)

LITERAL BRANDING

I have been assigned to do the literal advertisement for this project.  What is literal branding?  Well the definition is in its name, it is to advertise what you are literary selling.  For example, you we are selling fruit bars, so to advertise such, we can use a picture of a fruit bar and have a caption say, all natural fruit.  Yes, simple as that.  Actually no not really.  Though the definition is quite simple, one wants to be clever and not be so dull to advertise what your selling but do it in a way that it is literal branding.

Here are some  idea sketches

and the winner is.....

We had 3 great final logo options.  We presented it to the panel and they chose this one.  This one in particular has a certain style that communicates what the store is all about.  The style is to be considered  contemporary because we used colors as well as shapes or elements of design that were introduced in the 1960's until now.  We also incorporate our certain characteristics that apply pr connect with our concept/theme.     

For example, our theme/concept is based on Mexican traditions, celebrations and folk art,  making the store as well as the products authentic.  With in these traditions paper cut outs (also known as papel picado) is used as decorations with in the celebrations.  They are very popular and important for the culture.  We incorporated this style in the background, making the palates look cut out.  Another characteristic is that the white cut outs looks like an authentic ice cream cone called raspados.  The colors descibe to you some of the flavors that the paletas come it.  Design elements such as Color, shapes, repetition etc all come together and create what you have below, our final logo for PALETOPIA.     

NEXT!

Our next step is to advertise.  Advertise, advertise advertise.  Now the question is...

How are we going to do this?

So I say this to my team, thinking caps on...till next entry. :)

   

2nd Presentation... A SUCCESS

 After our first presentation my team and I went back to the drawing board, we came back, gave it our and we nailed it!  Our 2nd presentation was informative and descriptive.  We did our research, presented it to the class and we received nothing but positive feed back.

After our presentation we decided to name our company;
                              PALETOPIA


Now time to start exploring logo ideas

Ok so here are some logo ideas that I have created.  After a an hour or two we realize that though the logos we as a team have created are good, we still don't understand our concept.

We are going for an authentic Mexican theme/concept.  We were told to research the culture, the arts, traditions, celebrations of the Mexican.  This way we can find some kind of connection with our subject matter and portray it in our logo.                        

       After talking out or concept I sketched 

       a design that came to mind.

        After sketching it out I went digital I really am happy with this idea, I  plan to pursue it and see where that takes me                 

                                                                                        

Presenting our ideas

The Proposal -The majority of our community doesn’t know what a paleta is. We are here to bring authentic paletas to the local community in Torrance California. 

Product info-A paleta is a frozen ice bar made from fruit that comes in a multitude of natural flavors. Our palates have no artificial colors, or sugars added to them. On top of that, they are diabetic friendly, so everyone can enjoy this icy treat on a hot or cool day.

Product History-Paletas originate from Mexico and are becoming increasing popular in the United States

Location- Our company will be located across the street from El Camino College on the Manhattan Beach st. side. Since we are so close to school, our company will also be giving students discounts. 

The target market: Torrance locals (schools) will be located near college.

Ad ideas: fliers and posters posted throughout the campus and in local news paper

Student discounts will be given to those who qualify 

RESULT

Our ideas are good but as our panel suggested we need more research and concrete information.

Goals for the next presentation

• Present more research
• Narrow down targeted audiences
• Location Options

Paletas, Paletas!!

Ok so our next project is to promote paletas with in our local community.  Paletas are all natural frozen fruit bars.  We can either open up a store, bring them to you via small carts or even drive around like ice cream trucks.  Here are some of our local competitors.  Lets do this!!